Custom T-shirt & apparel design
Original graphics for tees, hoodies and full collections, built for screen print, DTG and POD.
- Graphic tees
- Hoodies & outerwear
- Collection drops
We build clothing brands that sell.
Apparel design, brand identity and Shopify or POD stores, plus the marketing that turns them into sales. For founders with a good product who want a brand people remember.
300Ksubscriber creator brand launched on schedule
Brands we've builtDream in Defiance · Paragon · Hamrah · Apex · Slash-32 · Stillski
[ WHAT I KEEP NOTICING ]
Most apparel brands don't have a traffic problem. They have a clarity problem. The homepage talks about the brand, not the buyer. Product pages skip fit, fabric and feel. Collections are named for the founder, not for search. And ads get switched on before the store can convert.
I've worked with apparel brands for years. The fix is rarely a bigger ad budget.
See what I'd fix first ↗
[ SERVICES / 08 ]
From first sketch to sold out drop.
Full brand identity
Logo, color system, typography, labels and packaging so the brand looks the same on every product and post.
- Logo suite
- Color & type
- Tags & packaging
POD setup & integration
Printful, Printify and similar connected to your store, with clean mockups and products ready to sell.
- Supplier setup
- Mockups
- Product sync
Shopify, Wix & WordPress stores
Store design that answers fit, fabric and trust questions before a buyer bounces.
- Store design
- Product pages
- Mobile first
Store SEO & speed optimization
Get found for what buyers actually search and load fast enough that they stay.
- Collection keywords
- Titles & meta
- Page speed
Facebook & Instagram ad creatives
Scroll stopping creatives for Meta, launched once the offer and store are ready to convert.
- Static & motion
- Creative testing
- Launch campaigns
Digital marketing strategy
Positioning, audience and a launch plan so every design, post and ad pushes the same way.
- Positioning
- Launch plans
- Email capture
Social media management
Instagram and TikTok content that shows the product worn and gives people a reason to buy now.
- Content pillars
- Posting
- Community
Not sure which of these you need?
The free audit tells you exactly where to start, in priority order.
[ PORTFOLIO / SELECTED WORK ]
Brands we've dressed.
Real brand identity and apparel projects. Click any board to see it full size. Drag or scroll →
[ CASE STUDY / DREAM IN DEFIANCE ]
From raw concept to a live, converting store.
Client
YouTube creator with 300,000 subscribers launching a first apparel brand.
Challenge
One launch date, no margin for error. The audience was waiting.
Outcome
A fully live store, launched on schedule to a real audience with zero downtime.
[ WHAT SHIPPED ]
- Clothing line designThe Glitch Collection, with revisions and dual colorways.
- Printful integrationDesigns synced with correct size variants and print placement.
- Shopify store buildListings, homepage, sizing charts and policy pages.
- Image optimization26 photos color graded and optimized for fast loading.
- Preorder systemCustom coded preorders, no paid app needed.
- Launch day supportReal time fixes kept the store running through launch.
Launching a brand or a new drop?
Get the same plan: design, store, launch. Start with a free audit of where you are now.
[ BRAND COLLECTIONS / 08 STYLES ]
Design directions we build collections in. Hover to preview.
- 01Urban GeometricSharp shapes, pop color
- 02Vintage RetroBadges, washed tones
- 03Abstract ArtPainterly, expressive
- 04Streetwear BoldType heavy, all over print
- 05Minimalist CleanSmall marks, big space
- 06Nature InspiredOrganic, earthy
- 07Tech FuturisticNeon, grids, glitch
- 08Cultural HeritageIcons, stories, roots
[ 60 SECOND CHECK ]
Should you be running ads yet?
I don't recommend ads by default. Tick what's true for your brand right now.
[ HOW IT WORKS ]
01
Request your audit
Two minutes. Tell me about your brand and store.
02
Get your priorities
The 3 to 5 highest impact fixes, with the reasoning behind each.
03
Decide what's next
Fix it yourself or have me implement it. No pressure either way.
04
Grow on solid ground
Once the store converts, scale with content, email and ads.
[ WHAT CLIENTS SAY ]
★★★★★
"The mockups came out really good. I appreciate the help bringing my vision to life."
★★★★★
"Creative, detailed and exactly what we were looking for. Professional and timely."
[ FREE SITE & BUSINESS AUDIT ]
Find the 3 to 5 things holding you back.
I look at your actual store, brand and socials and send back the highest impact fixes, in priority order. No generic checklist.
Limited audits each week so every one gets real attention. Brands actively launching or growing get priority.
Prefer to talk now?
[ GREAT FIT ]
- Good product, marketing not matching it
- Traffic or engagement, not enough sales
- Shopify or POD store that should feel like a real brand
- Launching a collection or preparing to run ads
- Ready to invest in growth
[ PROBABLY NOT ]
- Want a full strategy for free with no plan to act
- Expect overnight results from ads alone
- Not planning to invest time or budget right now
Questions founders ask.
How much does it cost?
Every brand is different, so projects are quoted after the free audit once I know what you actually need. You get a clear price and scope before anything starts, and the audit is yours to keep either way.
How fast can you deliver?
Design work and quick fixes usually take days, full brand or store builds a few weeks. If you have a launch date, tell me in the form and the plan is built around it.
Is the audit actually free?
Yes. You get a short, prioritized breakdown of the 3 to 5 things I'd fix first. No call needed to receive it.
Why only 3 to 5 things?
Because a 40 point list never gets implemented. The first few fixes usually drive most of the results.
Should I be running ads?
Maybe. If your offer, positioning, product pages and creative aren't ready, ads make the leak more expensive. Try the ad check.
Do you work with print on demand?
Yes. Shopify + POD stores are a big part of what I do, from product pages and mockups to collection setup and SEO.
Do you work with small or new brands?
Yes, as long as you're serious about launching or growing. Many projects start at the idea stage and go all the way to a live store.
What happens after the audit?
Run with the fixes yourself, or book a quick call to talk through them. We only work together if it makes sense for both of us.